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Sellers.json is an IAB Tech Lab standard that increases transparency in the ads ecosystem and helps to combat fraud. Sellers.json works through a publicly-available file of seller information. Identifying sellers through Sellers.json Use Sellers.json to identify direct versus reseller inventory Sellers.json is an IAB provided standard to allow buyers to discover and verify the entities who are. Sellers.json is an IAB provided standard to allow buyers to discover and verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase. This. Sellers.json is an IAB Tech Lab standard that increases transparency in the ads ecosystem and helps to combat fraud. Sellers.json works through a publicly-available file of seller information. Publishers can. Products to consider stocking: Products you don’t sell that customers are buying from other sellers on Google. Country: One of the countries you sell in is selected by default, but you can explore popular.

Authorized Digital Sellers for web (ads.txt) is an Interactive Advertising Bureau (IAB) Tech Lab initiative to improve transparency in programmatic advertising by allowing publishers to identify who is.